About
My name is Sofia Hessevick
As a recent marketing graduate from the University of Tennessee, I'm deeply passionate about sports, music, and hospitality. I'm enthusiastic about embarking on a journey into digital marketing and branding. I'm dedicated to partnering with companies in these sectors to fortify and elevate their brand identity. Embracing innovation and creativity, I consistently offer distinct solutions. My adaptability in fast-paced settings, combined with a commitment to ongoing learning, positions me to thrive and contribute meaningfully as both a marketer and designer.
Experience
Summit Media
Promotions Assistant
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Worked individually and as a team to successfully coordinate and execute promotional events
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Produced content for 4 prominent radio stations across Instagram and Facebook
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Communicated with winners to deliver prizes in an efficient manner through vPromotions
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Acted as a brand ambassador at a variety of promotional events, including concerts and festivals
Hitz & Branding
Marketing Intern
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Designed new artist logo and applied received feedback from artist and team
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Produced social media content for various artists
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Contributed to generating and maintain social media calendars for the company
Collier Restaurant Group
Marketing Intern
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Conducted research to complete thorough analysis of customer satisfaction across 10+ restaurants
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Increased customer satisfaction and loyalty by responding to customer reviews in a timely manner
Chicago Tap Theatre
Marketing Intern
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Designed merchandise which recovered the company’s profit level prior to the COVID-19 pandemic
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Edited social media content using Adobe photoshop to promote the company and its events
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Organized a presentation of 16 dancers from different states to create a virtual performance
Urban Market
Sales Associate
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Learned about vendor offerings to provide reliable assistance to 40+ customers daily
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Engaged with customers increasing customer satisfaction throughout shopping experience
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Created merchandise displays that draws customers into the store and increases sales
Skills
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Digital and Print Media
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Content Creation
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Time Management
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Customer Satisfaction
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Design Principles
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Public Relations
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Teamwork
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Adaptability
Certifications
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Google Ads Search Certification
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Google Analytics Certification
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HubSpot Social Media
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Photoshop 2023 Essential Training
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WordPress Essential Training
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Copywriting for Social Media
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Canva
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Google Ads
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Google Analytics
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Meta Business
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Microsoft Office
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Google Suite
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Adobe Creative Cloud
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Illustrator​
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Photoshop
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InDesign
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Premiere Pro
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After Effects
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Technology
Education
University of Tennessee, Knoxville | Haslam College of Business
Bachelor of Science in Business Administration
Major: Marketing | Minor: Graphic Design Studies
Honors
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Dean's List all quarters of attendance
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Cumulative GPA of 3.9/4.0 (summa cum laude)
DePaul University | Driehaus College of Business and the College of Science and Health
September 2020 - June 2021
Honors
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Dean's List all quarters of attendance
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Presidential Scholarship - Awarded for academic excellence